Archive for the ‘marketing’ Category

Having lunch with a colleague the other day, I heard an interesting story about how his wife has been using daily deal sites such as Groupon, LivingSocial, etc. A long-time member of the same gym, she has repeatedly seen attractive coupons on daily deal sites for other gyms in New York City (where they live). [...]

The late, great comedian Mitch Hedberg had a lot to say about the craft and business of being a comic. Here is how he described the art of showmanship. As a comedian, you have to start the show strong and you have to end the show strong. Those are the two key elements. You can’t [...]

While Seth Godin rarely makes television appearances to promote books, Linchpin has an important message that needs to be shared. The Daily Show audience is teeming with potential Linchpins. They need to hear what Seth has to say.

Dan Smith Will Teach You Guitar: Legendary New Yorker Dan Smith shares his thoughts on marketing, his personal brand, and being authentic.

When we use the “duct tape” metaphor, we aren’t saying what we mean, and we’re cheapening a valuable talent.


About Mark Webster

Mark WebsterI'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.

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Work

Kickstart Concepts
The interactive design and development agency I founded in New York City.

WingDipper
A specially designed cup for dipping buffalo wings into dressing.

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