2009 May | Websterism - Big Ideas. Small Budgets.

Archive for May, 2009

The importance of externalizing ideas

In: entrepreneur|ideas

28 May 2009

Sometimes the value in creation is the process, not the result.

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The Problem with Pitchmen (and other shows about inventors)

In: entrepreneur|marketing

24 May 2009

Investing everything in an unproven idea is a great way to lose it all.

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Tags: testing an idea, The 4-Hour Workweek

Are you looking for a freelancer’s head, or just their hands?

In: design|marketing

22 May 2009

Know what you want before you hire a freelancer.

(1) Comment
Tags: freelancers

Using Tradeshows as Focus Groups

In: ideas|marketing

11 May 2009

Tradeshows can be a great way to test out a new idea.

(2) Comments
Tags: marketing

Hulu and Denis Leary show that they understand the Internet.

In: marketing|viral

6 May 2009

Since their first commercial launched during this year’s Superbowl, Hulu has been releasing a series of ads promoting the site. They all feature a celebrity from a hit show airing on either an NBC or FOX owned channel. The concept centers on the idea that Hulu is designed to turn your brain to mush, and [...]

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Tags: commercials, marketing, viral

About Mark Webster

Mark Webster I'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.

Read Why I Write Websterism

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Kickstart Concepts
The interactive design and development agency I founded in New York City.

WingDipper
A specially designed cup for dipping buffalo wings into dressing.

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