The relationships consumers have with brands can be intensely emotional. Marketers are wise to respect that.
Having measurable personal influence can be leveraged in two ways to make people more valuable.
When people are considered brands, their value will be measured by their level of personal social influence.
A discussion on the pros and cons of using templates for your website versus developing a custom design.
Follow these 5 suggestions when choosing a name for your business or website to create a lasting and memorable brand.
I'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.
Kickstart Concepts
The interactive design and development agency I founded in New York City.
ChangeSides.com
Life and work advice from authors, bloggers and entrepreneurs.
WingDipper
A specially designed cup for dipping buffalo wings into dressing.