This blog is dedicated to the idea that big things can be accomplished with small budgets. Several times a week, I will write about how your business can drive sales, gain new customers, or simply get off the ground by taking a different and innovative approach to everything you do.
Sometimes I will write about my own experiences. Other times we will examine what others have done, and take a look at what works and what doesn’t. But the goal will always be the same: to discuss how you can add a bit of Websterism to your business.
While at times the topics may stray, most of this blog will focus on:
Marketing – regardless of your background, I believe everyone is capable of great marketing, and that you don’t need big budgets to make an impact. We’ll discuss what you’re trying to say, how best to say it, and most importantly, how to get people to listen.
Design – effective design is no longer just for dedicated designers and artists. There is no excuse for producing sloppy work. Easy-to-learn online tools and off-the-shelf templates can give anyone the ability to produce competent design. You might not win awards, but you can create work you are proud of.
Entrepreneurism – there has been a ton written about being an entrepreneur, and I plan to add to the pile. But we’ll explore the concept from a slightly different angle, based on the concept that being entrepreneurial means being innovative and finding new ways to reach your goals. Whether you are starting your own business or work for someone else, there are ways to bring an entrepreneurial attitude into your work.
As the world continues to change, so must we change the way we do things. Having huge budgets to run ads and conduct enormous marketing campaigns are over. Today, a one-man business can make as big a splash as a huge company. And that’s good news for you. Because if you are the kind of person who is reading this, you are already prepared and willing to shake things up.
As always, I encourage you to get in touch with me whenever you agree with something I have said, think I’m dead-wrong, or have a question.
If you have something to say, feel free to drop me a line.