Duct Tape Marketing | Websterism - Big Ideas. Small Budgets.

Posts Tagged ‘Duct Tape Marketing’

The Problem With The Duct Tape Metaphor

24 Sep 2009

When we use the “duct tape” metaphor, we aren’t saying what we mean, and we’re cheapening a valuable talent.

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Tags: Duct Tape Marketing, Duct Tape Programmer, Joel Spolsky, John Jantsch

About Mark Webster

Mark Webster I'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.

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Kickstart Concepts
The interactive design and development agency I founded in New York City.

WingDipper
A specially designed cup for dipping buffalo wings into dressing.

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