Archive for the ‘marketing’ Category

CBS to run a magazine ad on TV this fall (not really, but their real idea is just as lame.)

The relationships consumers have with brands can be intensely emotional. Marketers are wise to respect that.

Having measurable personal influence can be leveraged in two ways to make people more valuable.

When people are considered brands, their value will be measured by their level of personal social influence.

Employees are the Brand: The people you have interacting with your customers will determine what people think of your business.


About Mark Webster

Mark WebsterI'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.

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Work

Kickstart Concepts
The interactive design and development agency I founded in New York City.

ChangeSides.com
Life and work advice from authors, bloggers and entrepreneurs.

WingDipper
A specially designed cup for dipping buffalo wings into dressing.

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