On his blog today, Seth Godin introduced us to the Italian word sprezzatura, which means “being able to do your craft without a lot of visible effort.” While I agree this is a valuable and remarkable trait, it’s too often unappreciated in the corporate world.

Many years ago I worked for the National Basketball Association, and a remark made about our players stuck with me, as it applies to all of us.

“When someone is really good at something, they make it look easy.”

When you watch LeBron or Kobe make a shot, it looks easy. It doesn’t show the years of the practice, the hours of training, and the natural ability the goes into making that game-winning basket. The same holds true in the corporate world.

When you know what you’re doing, you shouldn’t be stressed out all the time. You shouldn’t be yelling at others. And you shouldn’t have to be the last one in the office everyday. When you’re good at what you do, whether it’s designing websites, writing legal briefs, or closing sales, there should be a certain grace and ease that comes along with practicing your craft. You should also be enjoying yourself, because after all, who doesn’t enjoy the feeling of being good at something.

The insecurity of being unable to perform amid expectations can lead to bad behavior. I’m sure we’ve all known a boss or executive who was always in a foul mood AND was known to be bad at his job.

So the next time it looks like someone isn’t working hard, maybe they’re just a master of their craft. And the next time someone seems to be working hard, burning the midnight oil, maybe they just don’t know what they’re doing.

It’s important to be able to spot the difference.

Every now and then a book will stick with you. Its message will strike a nerve deep inside and alter the way in which you view the world. Such literary experiences are rare, but I had one recently. The author was Seth Godin, and the book was Linchpin.

Up until now, Seth’s books have been primarily marketing-focused and were written for a business audience. But Linchpin is different. It’s core message is about life, art, and career. While I don’t think the central message is to be followed by everyone, I believe that it should be shared with as large a group as possible.

Seth used a novel promotion strategy for this book and has relied mostly on bloggers and the online world to spread the message. But I think it’s time he makes a visit to the old-media world of television. Specifically, I think he should appear on The Daily Show with Jon Stewart. Here’s why:

1. The Linchpin Message is Important
The book does a great job articulating the changes that we have all felt happening around us over the last few years. And it nails the inner struggle we all feel between having ideas and acting on them. I truly believe this book has the power to change people’s lives by shifting the way they view their career. Every working stiff who is unhappy with the 9-to-5 should hear what he has to say. And many of them have (sadly) never heard of Seth Godin. Yet.

2. The Daily Show Audience is Well-Suited for the Linchpin Message
Every night, nearly two million viewers tune-in to The Daily Show. They tend to be younger and more educated than most news program audiences. And according to a recent Yale study, they are fairly liberal and hold relatively progressive viewpoints. The call-to-arms outlined in Linchpin would resonate with such an audience, who would also be well-positioned to actually make these types of changes to their career (and lives).

3. The Interview Would be Entertaining
Both Godin and Stewart are extremely well-informed and quick on their feet. Seeing an exchange between the two of them would be great television. And I think Jon Stewart would be a big supporter of what Seth is advocating.

4. It Would Be Remarkable
An appearance by Seth Godin on The Daily Show would definitely qualify as a Purple Cow. Seth rarely, if ever, makes these types of mainstream appearances and I suspect there is a sizable overlap between the two audiences. It would also set the online world on fire, and would be mentioned on countless blogs and tweets.

Think this is a great idea? Then sign the petition. Let Seth Godin know he should continue to spread the word!

(THE PETITION IS NOW CLOSED)

Exactly 50 years ago today, four college students sat down to eat lunch. And changed the world.

On February 1, 1960, these young black men walked into a Woolworth’s in Greensboro, North Carolina, and took seats at the whites-only lunch counter. Denied service, they refused to budge and left only when the store closed at the end of the day. The next day they were back with 27 more students. Within four days, 300. And soon, 1000.

Similar sit-ins starting popping up throughout the state, then all over the South. It spread from lunch counters to buses and parks and other public places. The media started to write about it. Government officials took notice. Combined with the brave actions of others in the Civil Rights Movement, momentum continued to build. Within four years, the Civil Rights Act of 1964 officially put an end to segregation in public places.

One of the men, Franklin McCain, recalled:

“Fifteen seconds after … I had the most wonderful feeling. I had a feeling of liberation, restored manhood. I had a natural high. And I truly felt almost invincible. Mind you, [I was] just sitting on a dumb stool and not having asked for service yet,” McCain says.

Source: npr.org

Coming up with the idea of a sit-in wasn’t brave. Actually doing it was.

When the status quo is challenged, not just with ideas but with action, great things can happen.

We spend a lot of time talking about WHAT we want.

Some people want a new job. Others want a new website. Still others want better employees.

But not enough people ask WHY they want these things. When you ask why it is you think you want something, you might find out that it still wouldn’t get you what you’re really looking for.

“I want a new job.”
Why? Do you feel you’re not valued where you are? Do you think you aren’t paid enough? Are the hours too long? If the answer to WHY is that you want to feel valued, make more money, and have more control over when and where you work, maybe doing the same thing for a different company isn’t the answer.

“I want a new website.”
Why? Is nobody visiting your current site? Does it constantly crash? Is it full of out-of-date information? Maybe you need a marketing strategy to drive traffic to your site. Or to make sure someone in your organization is responsible for keeping it up and running, and frequently updated. Spending the money to give your site a facelift might not solve any of your problems.

“I want to hire better employees.”
Why? Do your current employees have a bad attitude? Do they produce poor-quality work? Do they lack motivation? Maybe the problem is the culture within your company. Perhaps people feel mistreated or taken advantage of. Maybe they aren’t properly trained. Or maybe your hiring process selects the wrong candidates to begin with. Perhaps changing the approach your company takes towards hiring and managing people is a better option.

We all think we know what we want, but until we dive into the reasons WHY we want these things, we still be stuck in a vicious cycle, doomed to repeat our mistakes and never fixing the problems we already have.

A taxi driver I met on my latest trip to JamaicaFor all of our talk about Americans being fierce capitalists, there is one area too many of us fall short: Negotiating.

Visiting other countries can make you realize how much negotiating and haggling are ingrained in some cultures. And my favorite place to visit, Jamaica, is no exception.

Few things in Jamaica are purchased without a bit of haggling first (or higgling as it’s referred to there). And with taxi cabs being the primary form of transportation on the island, a trip anywhere will usually begin with a negotiation over the price of the ride. Jamaican cab drivers have distilled this process down to an art form, and have developed strategies that would help in any type of price negotiation.

Never Make the First Offer
When asked how much it would cost to get somewhere, taxi drivers will respond with “What ya wanna pay?” This allows the driver to size up the passenger. If an amount is offered in US Dollars, chances are the person is new to the country and doesn’t know what the ride should cost. If the quote is in Jamaican Dollars but too low, the driver might respond with a friendly laugh, almost to say “good one!” and reply with a casual “just give me X” (X, of course, being higher than the first offer). From there, a little back and forth is involved before a price is agreed upon.

Lesson: When you let someone make the first offer, you will find out a wealth of information about them (have they done their homework, do they know what they’re doing, etc.). Always let the other party set the starting price for the negotiation.

Learn to Use Awkward Silence
If during the process of haggling the driver is unhappy with what is being offered, they will often clam up and say nothing, just staring at the other party, leaving them to make the next move. This tends to make the other person uncomfortable, who will then make a higher offer just to break the silence.

Lesson: Disrupting the back and forth nature of negotiating can work to your advantage. Silence can influence the other party to step in with a better offer just to end the awkwardness.

Keep Things Light and Friendly
Keeping things friendly goes a long way to ensuring everyone is happy with the end result. In Jamaica, there is always another cab waiting to pick up a passenger. If a driver is too stubborn or gets heated, people will just opt to take another cab. It’s a fine line between getting the best price possible and making the other party feel like they’re getting cheated.

Lesson: Whenever possible, keep negotiations friendly. Getting emotional or being too stubborn can backfire, leading the other party to do the same, or worse, walk away.

Negotiating is an important skill to learn. Whether you are trying to lower prices or raise your salary, understanding what works can have a significant impact on your business or career. Use these tips well to make sure you’re always getting the best deal (or lowest fare!) possible.

About Mark Webster

Mark WebsterI'm a designer and marketer who has spent my career helping brands & organizations get the biggest bang for their marketing buck. I believe that with a creative approach, anyone can do big things on small budgets.

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