One of the most effective strategies available to the small budget marketer involves sharing useful information with like-minded people online. Whether it is through a blog, online forum, or a self-published ebook, providing readers with helpful, insightful writing can spread your ideas and help position you as an expert and influencer within a specific community.
Author, marketing strategist and all-around dynamo David Meerman Scott recently posted 30 tips for writing a successful ebook. As the author of books such as World Wide Rave and Cashing in With Content, he knows a lot about using the web to spread your message and grow your business.
As David puts it:
Ebooks are one of the most effective forms of new marketing. Ebooks have tremendous perceived value and therefore people tend to pass them on. They help solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with.
Take a look at his tips, and consider writing an ebook about a topic you’re passionate about. (And of course, keep an eye out for an upcoming ebook from Websterism.)